Who are Swift Cycles?
Swift Cycles has a simple aim. To be the most friendly, helpful, and knowledgeable road cycling shop in London.
Whether you're after an all out racing bike or high mileage sportive ride; competing in your first triathlon, or tearing into work on your cyclo-cross commuter... we have a machine to suit your needs and budget.
We're lucky enough to stock some of the most technically innovative and advanced cycling brands around, including Cannondale, Scott, Focus, Cervelo, Genesis, Enigma and Storck. We try hard every day to match their level of excellence with the service we give.
Doing things the Swift Cycles way
What really sets us apart is our unparalleled understanding of the ride, fit, and handling characteristics of each of our bikes. We focus on road cycle geometry, so we truly show you the difference between our most bikes on the market and guide you to the perfect ride.
Drop by any time a free consultation and chat.
A great way to start your journey to your new dream bike is to visit our large 2500 square feet store located in the heart of the city of London, at Spitalfields. It's just a short freewheel away from Liverpool street station. Drop by if you have any technical queries, want some honest impartial advice, or even just fancy shooting the breeze about cycling in general.
Read more about buying a bike with Swift here.
Every bike sold by Swift comes with some level of bike fitting. We have a dedicated Retul fitting studio set up with the most accurate 3d motion capture technology. We endeavor to have you going faster, longer and harder (with more comfort!) than ever before.
Many carbon road bikes come with a free full Retul fit as used by Team Sky, Radio Shack, Europcar, Garmin-Sharp Cervelo, and British Cycling.
Read more about bike fitting here.
Our staff are dedicated roadies and London commuters of all levels, from weekend warriors to Kona level Ironmen. Our staff are always approachable and ready to help. Just pop along to the shop or give us a call and we can discuss any issues you might have.
Services at Swift Cycles
Our busy workshop of trained mechanics is the beating heart of the shop. Custom Builds, Wheel Building and General Services are carried out daily at Swift Cycles.
Read more about the workshop here.
Our fitting services are at the very core of our philosophy at Swift. We use the most advanced and accurate motion capture dynamic fitting equipment and have a team of experienced and highly trained fitters working in our studio daily.
Read more about Bike Fitting here.
Bike Box Hire
Many of our customers travel around the world taking their bicycles to far flung places for training, holidays and races. We have a fleet of Polaris Pod Pro hard cases for hire at competitive rate.
Read more about Bike Box Hire here.
Test Ride before you buy!
We still believe (especially for riders new to road riding) that test riding is the best way to begin your search for the perfect ride. It's also an opportunity to seek advice and information from our passionate and friendly shop team. We keep a full showroom of bike models and sizes at our Spitalfields store.
Read more about buying a bike with us here.