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    Swift Cycles
    8 Strype St, Spitalfields, London, E1 7LF. View the map
  • Who are we?

    A bit about us

    Why choose Swift Cycles

    We are on a mission to get London fitted up and riding out on some of the hottest bikes on the planet.

    Using the Retul bike fit system we can have your position optimised on your existing bike to minimise the risk of future injury and improve your efficiency - making your cycling more enjoyable.

    We also carry some of the coolest bikes out there at the minute, from the likes of Cannondale, Focus, Cervelo, Storck, Enigma and Scott. Whether its for commuting, sportives, racing or just fun, one of the team can help guide, and fit you, to the best bike to meet your needs!

    As featured in The Guardian - Get Retul fitted like a pro!

     

    Read more about us...
  • Key Information!

  • Checkout
    London's Road Bike Specialists
    8 Strype St, Spitalfields, London E1 7LF   |   mail@swiftcycles.co.uk Need Help? Call us on 0207 377 0502 Call us 0207 377 0502Mon-Fri 10:00 - 19:00; Sat 10:00 - 16:00

    Bike Fitting at Swift Cycles

    Bike Fitting at Swift Cycles

    Swift's Fitting Philosophy

    Bicycle Fitting is at the center of everything that Swift Cycles does.

    Fundamentally we believe that cycling is a synthesis between rider and bike.

    Swift Cycles was one of the first cycle shops in the country to understand the importance of bike fitting. As such we've gained a huge amount of expertise and experience in this skill.

    We also ensure that we constantly invest in the best possible technology to underpin the quality of our bike fitting process. This is a virtuous circle as the technology gives better quality information to the fitter, thereby improving their knowledge and experience.

    Since we opened in 2011 we have undertaken over 2000 fits through the shop. We currently have 3 staff with over 500 fits experience.

    Our Fitting Technology

    Retul

    Swift is proud to partner with Retul. We've used the Retul motion capture system for 3 years and found it to underpin the quality of our fits fantastically.

    The Retul system is essentially motion capture, but taken to the next level in precision. Bicycle fitting in the past has been something of a dark art, relying as it did, on either static measurement or the fitter's visual interpretation of the cyclist's body in motion. Retul provides a step change in the quality, accuracy, and objectivity of the data available. In short, guesswork and assumption are replaced by data and analysis. The fitter is then allowed to concentrate all of their efforts on finding the most comfortable and efficient set-up for you as the rider.

    We believe that all riders would benefit from a full bike fit, particularly if you are looking to improve your riding, or suffer persistent pain or injury.

    Retul is used by the leading teams in Cycling. Including, Sky, British Cycling, Europcar and many others. But you don't need to be a pro to benefit from having your position optimised.

    Bike Fitting at Swift Cycles

    Shimano Bikefitting.com – Bike Position Simulator

    New to Swift Cycles is the most technologically advanced bikefitting cycle ever devised. Shimano make it their business to be at the forefront of bicycle technology at all times. We are proud to be one of the first bike shops to use this jig in the UK.

    This jig allows us to simulate any stock or custom bike position with ease. This is particularly useful when determining the best size of bike for an individual, or when sizing up a custom made machine.

    Bike Fitting at Swift Cycles

    Shimano Dynamics Lab - Pedal Power Analysis

    Integrated within the Shimano Bikefitting simulator is their pedal stroke power analysis. This allows unprecedented visibility of the power profile through the pedal stroke.

    This provides a critical overlay of intelligence above the recommended ranges used within a Retul bike fit:

    - Helps saddle height setup and understanding by watching for power flat spots or peaks through the pedal stroke.

    - Improve stability by identifying the force profile along the width of the foot. Getting the forces centred through the pedal stroke.

    - Helps dial in cleat and insole set up.

    - Helps transfer power input to the bike rather than expending it stabilising the leg.

    Bike Fitting at Swift Cycles

    Bike Fitting Services & Prices

    Existing Bike - Retul Motion Capture Fit
    Perfect for Dialling in your current bike. Improve your performance, reduce injury risk, or just get more comfortable on your steed.

    Price £200 WINTER RATE £150 (Credits available against subsequent bike purchase)
    Duration c. 2 hours

    • Interview - to establish your riding style, injury history and any current issues.
    • Physical assessment - to establish range of motion, impairments, or any physical asymmetries that may create issues during a ride.
    • Anthropometric assessment - looks at your relative limb lengths to understand what bike geometries are likely to work for you.
    • Contact Points - Pedals, cleats and saddle reviewed as necessary including fitting shims or wedges as appropriate. (charge for parts)
    • Motion Capture - looking at both sides of your body and optimising your setup based on the above discussions and analysis. This is conducted using a combination of video analysis and our Retul motion capture system
    • Power & Pedal Stroke Analysis - Using Shimano's cutting edge Dynamic Analysis tools to augment your fitting. Reviewing power input curve through pedal stroke, identifying and correcting flatspots and pedalling asymmetries.
    • Adjustment - bike is adjusted to 'dial it in' to your needs perfectly. This may include fitting other parts such as bars and stems, or adjusting the bike as is.
    • Bike Scan - using Retul to take all measurements. A full fitting report is provided
    • Credits available against subsequent bike purchase:
      • Bike over £2000, within 3 months - 100%
      • Bike under £2000 within 3 months - 50%

     

    Existing Bike or New/Custom Bike - Retul Motion Capture Fit with Power Analysis

    Bike fitting taken to the next level. Ground breaking analysis of pedaling power stroke and pedal force profile, added to the class leading Retul bike fit.
    Price £250 WINTER RATE £200 (Credits available against subsequent bike purchase)
    Duration c. 2 hours

    • Includes all of the processes within the 'Retul Motion Capture Fit'.
    • For existing bikes - we take the position generated through the retul motion capture fit on your existing bike. Transfer it onto our Shimano Bike Position Simulator (BPS). Then we use the BPS' power analyser to see how further changes optimise your power input curve, pedaling efficiency, and force transfer profile across the pedals.
    • This gives a further level of understanding as to help optimise power input to the bike, while improving knee tracking and stability.
    • For new or custom bikes - we undertake the entire fit on the Shimano Bike Position Simulator. The bike is then scanned using Retul. The final position is then transferred exactly onto your new bike.

    New Bike Assessment/Setup

    Available ahead of a new bike purchase from Swift. Helps us establish which frame geometry will work for your body shape and riding style. 
    Price £100 (Credits available against subsequent bike purchase)
    Duration 1 hour

    • Interview - to establish your riding style, injury history and any current issues
    • Physical assessment - to establish range of motion, impairments, or any physical asymmetries that may create issues during a ride.
    • Anthropometric assessment - looks at your relative limb lengths to understand what bike geometries are likely to work for you.
    • Using the Shimano Bike Position Simulator (BPS) we find the perfect setup for you
    • One sided fit using the Retul Motion Capture System
    • Bike Scan - using Retul to take all measurements. A positional setup report is provided.
    • 100% credited against any bike purchased within 3 months.

    Ready to book? Need Help?

    Please call 0207 377 0502 or email mail@swiftcycles.co.uk for bookings, info and advice about.

    Fitting Services 

    Retul Motion Capture Fit - £200
    WINTER RATE - £150

    Perfect for Dialling in your current bike. Improve your performance, reduce injury risk, or just get more comfortable on your steed.
    Duration c. 2 Hours

    Retul & Shimano Power Analysis - ​ £250
    WINTER RATE - £200

    Bike fitting taken to the next level. Ground breaking analysis of pedalling power stroke and pedal force profile, added to the class leading Retul Bike Fit.
    Duration c. 2 - 3 Hours

    New Bike Assesment using Retul & Shimano Power Analysis - ​ £250

    The best solution for finding your dream bike. We use our 'Position Simulator' along with the Retul Motion Capture and Shimano Power Analysis to get you into the optimal position. Gives you all the info needed configure and optimise your ride.

    New Bike Assessment for purchase from Swift -  £100

    One sided assessment using Retul Motion Capture to establish body shape and riding style ahead of a new bike purchase from Swift Cycles. Credited 100% against any bike purchase  over £1500.
    Duration c. 1 Hour.

    For bookings, advice or info:
    Call 02073770502 to speak to the team.

    For a complete outline of our fitting services and prices, please click here. (Link jumps to services at the bottom of page)

    The Fitting team

    Jorrit Van der Plaats - Head Fitter

    Jorrit Van der Plaats - Head Bike Fitter at Swift Cycles

    Jorrit holds an Masters degree in Sport Science from the University of Groningen in the Netherlands. With 3 years experience at SportMaster in the Netherlands, where he set up the bike fit studio and used state of the art measuring tools, such as Specialized BG Fit and Gebiomized saddle pressure analysis, we were lucky enough to bring him to the UK.

    Jorrit enjoys working with riders of all abilities and always focuses on the goals and needs of the rider in the fit room. Whether you're wanting to optimise your performance, avoid injury, or find the perfect frame fit for your body Jorrit will have the right answers.

    Jon Reid - Bike Fitter

    Jon Reid - Bike Fitter at Swift Cycles

    A veteran of over 500 bike fits there is very little that Jon has not seen and corrected in bike setup. His experience has ranged from riders with sever physical impairments, limb discrepancies, muscular wastage, and scoliosis, to elite level racers and triathletes wanting to be the best they can. Always adapting to create the best compromise solution for the rider whilst not overstepping the boundary between bike fitting and medical treatment.

    A self confessed bike nerd, he has an encyclopedic knowledge of bicycle geometry and frame design, so is always a good person to talk to when looking at custom bikes.

    All of the staff here at Swift have a good understanding of bike fitting and experience in the benefits and process. We're always keen to offer advice and answer questions, so if in doubt about which type of fitting is best for you, then speak to one of the team on 0207 377 05 02 or if you can't get to us on the phone then use: mail@swiftcycles.co.uk