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    Swift Cycles
    8 Strype St, Spitalfields, London, E1 7LF. View the map
  • Who are we?

    A bit about us

    Why choose Swift Cycles

    We are on a mission to get London fitted up and riding out on some of the hottest bikes on the planet.

    Using the Retul bike fit system we can have your position optimised on your existing bike to minimise the risk of future injury and improve your efficiency - making your cycling more enjoyable.

    We also carry some of the coolest bikes out there at the minute, from the likes of Cannondale, Focus, Cervelo, Storck, Enigma and Scott. Whether its for commuting, sportives, racing or just fun, one of the team can help guide, and fit you, to the best bike to meet your needs!

    As featured in The Guardian - Get Retul fitted like a pro!


    Read more about us...
  • Key Information!

  • Checkout
    London's Road Bike Specialists
    8 Strype St, Spitalfields, London E1 7LF   |   mail@swiftcycles.co.uk Need Help? Call us on 0207 377 0502 Call us 0207 377 0502Mon-Fri 10:00 - 19:00; Sat 10:00 - 16:00

    Christmas Bank Holiday Opening Hours

    Jon Reid | 22/12/2016 20:43:48

    As always Swift will be closing over the Christmas period in order to actively torpedo our Watts/Kg figures. Some riding will be done. But also, regrettably, there will be consumption. Have a great Christmas and see you all in the new year! Friday 23rd Dec – Open as usual 10am – 7pm Saturday 24th Dec.... More

    Cervelo 2017 New Tech

    Jon Reid | 08/12/2016 17:42:56

    4pm – 7pm Monday 12th December Come and look at the latest bikes from the most innovative brand in cycling 10% off any Cervelo bikes bought on the evening. Free Booze and nibbles will also be present SEE THESE NEW 2017 BIKES UP CLOSE AND PERSONAL  Cervelo P5X One of very.... More

    Summer Bank Holiday Opening

    Jon Reid | 19/08/2016 17:02:12

    Summer Bank Holiday – Inspired by Trott and Kenny? Swift’s Opening Hours; Saturday 27th Aug – 10.00am – 4.00pm Sunday 28th Aug – Closed as usual Monday 29th Aug – Closed – Out Riding! Tuesday 30th Aug – 10.00am – 7.00pm as usual Happy Riding

    EC1 Turbo Champs

    Jon Reid | 19/08/2016 11:13:41

      Come and show us what you’ve got We’ve partnered with our friends at Cannondale and the EC1 Collective to host 3 days of the Cannondale EC1 Turbo Champs Take a look at the current leaderboard We can already see some Swift regulars amongst the top spots The bikes, turbos and Zwift virtual.... More

    Easter Bank Holiday Hours

    Jon Reid | 25/05/2016 12:42:40

    Easter Bank Holiday – the weather is beautiful, get out there! Swift’s Opening Hours; Friday 14th April: 10.00am – 4.00pm Saturday 15th April – 10.00am – 4.00pm Sunday 16th April - Closed Monday 17th April – Closed Tuesday 18th April – open as usual Happy Riding

    May Bank Holiday Opening Hours

    Jon Reid | 30/04/2016 00:45:06

    Enjoy the May bank holiday riding everyone. It might not even snow on Sunday! Swift Opening Hours over the Bank Holiday Weekend: Saturday 30th April  - 10am – 4.00pm Sunday 1st May – Closed Monday 2nd May - 10am – 4.00pm Tuesday 3rd May – 10am – 7pm as usual

    Enigma Esprit Show Bike –Tech Focus

    Jon Reid | 31/03/2016 20:59:42

    I preface this posting with an apology – this is actually an ‘anti-tech’, Tech-Focus blog spot. Want to know one of the most common conversations we have in the shop? Customer: I realise the natural fit of this frameset is perfect for me, the reviews are amazing, and the tech is bang up to.... More

    Performance matters - Rest, recovery and adaptation.

    Jon Reid | 30/03/2016 15:58:42

    Greetings readers! By the time you are once again perusing my monthly ramblings, it’ll officially be British Summer Time. Light(er) nights, tropical(ish) temperatures, and the race/sportive season will be well and truly upon us. Well, two out of three isn’t bad… This for many of you, I’m sure will mean ramping up both time spent on.... More

    Bike Fit Tips – Power Analysis

    Jon Reid | 30/03/2016 15:47:09

    Every rider is looking for ways to improve their power output and go faster over longer periods of time. Obviously improving your fitness is something that will increase your power output. Buying the lightest and stiffest bike, with the best aero wheels will make you go faster as well. Many of us, however, are wasting a lot of.... More