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    Swift Cycles
    8 Strype St, Spitalfields, London, E1 7LF. View the map
  • Who are we?

    A bit about us

    Why choose Swift Cycles

    We are on a mission to get London fitted up and riding out on some of the hottest bikes on the planet.

    Using the Retul bike fit system we can have your position optimised on your existing bike to minimise the risk of future injury and improve your efficiency - making your cycling more enjoyable.

    We also carry some of the coolest bikes out there at the minute, from the likes of Cannondale, Focus, Cervelo, Storck, Enigma and Scott. Whether its for commuting, sportives, racing or just fun, one of the team can help guide, and fit you, to the best bike to meet your needs!

    As featured in The Guardian - Get Retul fitted like a pro!


    Read more about us...
  • Key Information!

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    London's Road Bike Specialists
    8 Strype St, Spitalfields, London E1 7LF   |   mail@swiftcycles.co.uk Need Help? Call us on 0207 377 0502 Call us 0207 377 0502Mon-Fri 10:00 - 19:00; Sat 10:00 - 16:00

    Enigma Esprit Show Bike –Tech Focus

    DSC_0569 - Header

    I preface this posting with an apology – this is actually an ‘anti-tech’, Tech-Focus blog spot.


    Want to know one of the most common conversations we have in the shop?

    Customer: I realise the natural fit of this frameset is perfect for me, the reviews are amazing, and the tech is bang up to date. But I’m afraid I just don’t like the colour…..

    Swift staffer: Err, well there’s not a lot we can do about that I’m afraid.

    Customer: I realise it shouldn’t matter but……errrr…how about that bike over there….(points to next model up ….if we’re lucky…)

    Swift staffer: Err, sure…..let’s talk about the Duraace bike…


    Looks Matter

    I once had a conversation with an old bike shop hack. He said how he used to pillory customers for picking bikes based on aesthetics. That was until he realised that he owned 7 bikes and they were all black.

    What I’m trying to say is, looks matter. Don’t apologise about it. Part of riding a bike is the romance, and beautiful simplicity of the machine. You are more likely to ride a bike that you love!

    At Swift we’re lucky enough to feature some of the most beautiful bikes made.

    Enigma feature very highly on that list.

    Enigma Esprit Show Bike

    It’s no surprise that the Enigma bike stand was totally swamped at the London Bike Show 2016.


    When we got the opportunity to have one of their stars of the show, we jumped at the chance.

    The paint on this bike has to be seen to be believed. Trust me when I say our photos in no way do this justice. The sheer depth and detailing work takes your breath away. I’ve no idea how long Jaco (Enigma Paint wizard) spent on this frame….but I can guess it was a lot. This is truly special. Drop in and take look.


    Want to own the star of the show?

    Incredible detailing on a fantastic, classical frame set, with Chris King headset.

    Campy Athena Carbon Groupset

    HPlus Sons rims mated to Hope Hubs. All high chrome silver finish of course.

    This bike is actually for sale. So if anybody wants to own the star of the show, it’s a size 57 (5ft10, to 6ft1). Give us a call or an email.

    Move quick though. It’s my size…..

    Recent Articles

    Swift Cycles in based in the heart of the City of London. So we’re often closed on Bank Holidays. But our opening days are always listed below: 2017 Bank Holidays Spring Bank Holiday Mon 29th  May – Closed Summer Bank Holiday Mon 28th August – Closed Christmas Break .... More

    Bank Holiday Opening Hours

    Why you should read this Cervelo are one of the most highly sought after brands in cycling. The bikes are incredible and desirable but very rarely discounted. The last range wide sale of Cervelo was 3 years ago. Until now.   What’s on Sale and Why? The entire R Series and C Series.... More


    As always Swift will be closing over the Christmas period in order to actively torpedo our Watts/Kg figures. Some riding will be done. But also, regrettably, there will be consumption. Have a great Christmas and see you all in the new year! Friday 23rd Dec – Open as usual 10am – 7pm Saturday 24th Dec.... More

    Christmas Bank Holiday Opening Hours

    Journal Archive

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